--- title: LAGO Bass Pro Case Study description: Bass Pro embraced Comosoft LAGO to manage regional versions of tabloid inserts and catalogs for both print and digital distribution. --- - [Company](https://www.comosoft.us/company/) - [About Comosoft](https://www.comosoft.us/company/about-comosoft/) - [Customers](https://www.comosoft.us/company/#customers) - [Partners](https://www.comosoft.us/company/partners/) - [Group](https://www.comosoft.us/company/group/) - [Careers](https://www.comosoft.us/company/careers/) - [Customer Area](https://www.comosoft.com/support/) - [Help Desk](https://jira.comosoft.com/) - Regions - [English - UK](https://comosoft.eu) - [Deutsch](https://comosoft.eu/de) - [Français](https://comosoft.eu/fr) - [Español](https://comosoft.us/lat) [![Comosoft](https://lp.comosoft.us/hubfs/Comosoft_June2019/Images/comosoft-logo.svg)](https://www.comosoft.us/) - [LAGO](https://www.comosoft.us/lago/) - [Software Solutions](https://www.comosoft.us/lago/software-solutions/) - [PIM System](https://www.comosoft.us/lago/software-solutions/product-information-management-system/) - [DAM System](https://www.comosoft.us/lago/software-solutions/digital-asset-management-system/) - [DIM System](https://www.comosoft.us/lago/software-solutions/direct-individualized-marketing-system/) - [Project Consulting](https://www.comosoft.us/lago/software-solutions/software-implementation-project-management-consulting/) - [Database Administration Services](https://www.comosoft.us/lago/software-solutions/database-administration-services/) - [Features](https://www.comosoft.us/lago/production/) - [Collaborative Workflow](https://www.comosoft.us/lago/production/collaborative-workflow/) - [Proofing & Approval Management](https://www.comosoft.us/lago/production/proofing-approval-management/) - [Versioning Optimization](https://www.comosoft.us/lago/production/versioning-optimization/) - [Print Publishing](https://www.comosoft.us/lago/production/print-publishing/) - [Digital Publishing](https://www.comosoft.us/lago/production/digital-publishing/) - [Catalogs](https://www.comosoft.us/lago/production/catalog/) - [Circular Flyers](https://www.comosoft.us/lago/production/circular-flyers/) - [Industries](https://www.comosoft.us/industries/) - [Supermarket & Grocery Stores](https://www.comosoft.us/industries/supermarket-grocery-stores/) - [Retail](http://www.comosoft.us/industries/retail/) - [B2B Marketing](http://www.comosoft.us/industries/b2b-marketing/) - [Fashion & Lifestyle](http://www.comosoft.us/industries/fashion-lifestyle/) - [Advertising Marketing Agencies](https://www.comosoft.us/industries/advertising-marketing-agencies/) - [Manufacturing & Industrial](http://www.comosoft.us/industries/manufacturing-industrial-supply/) - [Customers](https://www.comosoft.us/company/#customers) - [Resources](https://www.comosoft.us/lago/resources/) - [Blog](https://www.comosoft.us/category/blog/) - [Contact](https://www.comosoft.us/contact/) - [Locations](https://www.comosoft.us/contact/#locations) - [Support](https://www.comosoft.us/contact/#support) - [Search](JavaScript:Void(0);) - [LAGO](https://www.comosoft.us/lago/) - [Software & Solutions](https://www.comosoft.us/lago/software-solutions/) - [PIM Software](https://www.comosoft.us/lago/software-solutions/product-information-management-system/) - [DAM Software](https://www.comosoft.us/lago/software-solutions/digital-asset-management-system/) - [DIM Software](https://www.comosoft.us/lago/software-solutions/direct-individualized-marketing-system/) - [Custom Software Development](https://www.comosoft.us/lago/software-solutions/custom-software-development/) - [Project Consulting](https://www.comosoft.us/lago/software-solutions/software-implementation-project-management-consulting/) - [Database Administration Services](https://www.comosoft.us/lago/software-solutions/database-administration-services/) - [Production Capabilities](https://www.comosoft.us/lago/production/) - [Collaborative Workflow](https://www.comosoft.us/lago/production/collaborative-workflow/) - [Proofing & Approval Management](https://www.comosoft.us/lago/production/proofing-approval-management/) - [Versioning Optimization](https://www.comosoft.us/lago/production/versioning-optimization/) - [Print Publishing](https://www.comosoft.us/lago/production/print-publishing/) - [Digital Publishing](https://www.comosoft.us/lago/production/digital-publishing/) - [Catalog](https://www.comosoft.us/lago/production/catalog/) - [Circular Flyers](https://www.comosoft.us/lago/production/circular-flyers/) - [Industries](https://www.comosoft.us/industries/) - [Advertising Marketing Agencies](https://www.comosoft.us/industries/advertising-marketing-agencies/) - [Supermarket & Grocery Stores](https://www.comosoft.us/industries/supermarket-grocery-stores/) - [Retail](https://www.comosoft.us/industries/retail/) - [Fashion & Lifestyle](https://www.comosoft.us/industries/fashion-lifestyle/) - [B2B Marketing](https://www.comosoft.us/industries/b2b-marketing/) - [Manufacturing & Industrial](https://www.comosoft.us/industries/manufacturing-industrial-supply/) - [Resources](https://www.comosoft.us/lago/resources/) - [Company](https://www.comosoft.us/company/) - [About Comosoft](https://www.comosoft.us/company/about-comosoft/) - [Customers](https://www.comosoft.us/company/#customers) - [Partners](https://www.comosoft.us/company/partners/) - [Group](https://www.comosoft.us/company/group/) - [Careers](https://www.comosoft.us/company/careers/) - [Contact](https://www.comosoft.us/contact/) - [Locations](https://www.comosoft.us/contact/#locations) - [Support](https://www.comosoft.us/contact/#support) - [CUSTOMER AREA](https://www.comosoft.com/support/) - [HELPDESK](https://jira.comosoft.com/) - REGIONS - [English - UK](https://www.comosoft.com/eu/de/) - [Deutsch](https://www.comosoft.com/eu/de/) - [Français](https://www.comosoft.com/eu/fr/) - [Español](https://www.comosoft.us/lat) - [Search](JavaScript:Void(0);) # LAGO Bass Pro Case Study ![bass-pro-shops](https://lp.comosoft.us/hs-fs/hubfs/bass-pro-shops.png?width=300&name=bass-pro-shops.png) ## About Bass Pro Bass Pro Shops is the leading national retailer of outdoor gear and apparel with 200 retail and marine center locations across North America. Bass Pro Shops aims to create shopping experiences desired by outdoor enthusiasts. Their locations are more than just retail stores. They have been created as true, region-specific destination experiences drawing more than 200 million visitors annually. **[Download the Full Case Study](https://lp.comosoft.us/lago-bass-pro-case-study#form)**   ![Comosoft-flyer-sample](https://lp.comosoft.us/hs-fs/hubfs/Comosoft-flyer-sample.jpg?width=356&name=Comosoft-flyer-sample.jpg)The Challenge Bass Pro faced the challenge of creating meaningful connections with their consumers—with the boom of online and mobile technologies, plus an increased consumer demand for regionalized, relevant experiences. Each new device made it harder to connect with an increasingly diverse audience. Print itself has also evolved, becoming more complex and difficult to manage. The days of national, general interest catalogs are gone—replaced by highly personalized retail pieces of varying lengths and levels of complexity. Each catalog needs to target and meet the needs of very specific audiences. For a company with thousands of individual SKUs, the difficulty of making meaningful and regional specific one-to-one customer connections has become taxing, leading to production inefficiencies and higher costs.   ## Comosoft LAGO Solution ![comosoft-bass-pro-2-flyers](https://lp.comosoft.us/hs-fs/hubfs/comosoft-bass-pro-2-flyers.jpg?width=407&name=comosoft-bass-pro-2-flyers.jpg) For a company like Bass Pro Shops, the process of creating regionally customized, mail tabloid inserts and digital editions with accurate data is anything but simple. **Bass Pro embraced the full scope of [Comosoft LAGO Software Solutions](https://www.comosoft.us/lago/software-solutions/)** to execute their ambitious strategy and help manage the regional versions of tabloid inserts and catalogs for both print and digital distribution. Comosoft [LAGO](https://www.comosoft.us/lago/) [improved the workflow](https://www.comosoft.us/lago/production/collaborative-workflow/) for data, [digital assets](https://www.comosoft.us/lago/software-solutions/digital-asset-management-system/), and the [production of complex, region-specific versioning](https://www.comosoft.us/lago/production/versioning-optimization/) readily available for placement, while giving the designer leeway to create the best possible layout—at a significant overall cost savings. *Photos courtesy of [Bass Pro Shops](https://about.basspro.com/)* | **“Comosoft LAGO is basically our beast of burden that helps us manage all that complex versioning and real-time change out on a constant basis”** - Joe Gies, Senior Marketing Manager of Creative and Photography Services for Bass Pro. | | --- |   ### This is only a fraction of how Comosoft LAGO has maximized the efficiency and effectiveness of Bass Pro’s retail marketing operations.    ### Download the Full Bass Pro Case Study #### [![comosoft-lago-catalog-design-management-software-solutions-logo@2x](https://lp.comosoft.us/hs-fs/hubfs/comosoft-lago-catalog-design-management-software-solutions-logo@2x.png?width=600&name=comosoft-lago-catalog-design-management-software-solutions-logo@2x.png)](https://www.comosoft.com/) Comosoft’s [LAGO](https://www.comosoft.us/lago/) software is a fully integrated [DAM](https://www.comosoft.us/lago/software-solutions/digital-asset-management-system/) & [PIM system](https://www.comosoft.us/lago/software-solutions/product-information-management-system/) that allows you to [automate production workflow](https://www.comosoft.us/lago/production/collaborative-workflow/) and [version control](https://www.comosoft.us/lago/production/versioning-optimization/) of [print](https://www.comosoft.us/lago/production/print-publishing/) & [digital catalog publishing](https://www.comosoft.us/lago/production/digital-publishing/). [Request a LAGO Demo](https://lp.comosoft.us/book-a-demo) #### **Comosoft Inc.** 7250 Dallas Parkway #400 Plano, Texas 75024 [+1 469-633-1650](tel:1-469-633-1650) [US Website](https://www.comosoft.us/) #### **Comosoft GmbH** Kleine Bahnstraße 10 22525 Hamburg, Germany [+49 (0)40 853318-0](tel:+49-0-40-853318-0) [EU Website](https://www.comosoft.eu/) #### **Comosoft Technology Spain** Vortex Centro C/ Sorní 12 – entresuelo, 46004 Valencia, Spain [+34 960 1309 18](tel:+34-960-1309-18) [ES Website](https://www.comosoft.eu/es/) - [Lago Software](Javascript:void(0);) - [> PIM Software](https://www.comosoft.us/lago/software-solutions/product-information-management-system/) - [> MAM | DAM System](https://www.comosoft.us/lago/software-solutions/digital-asset-management-system/) - [> DIM System](https://www.comosoft.us/lago/software-solutions/direct-individualized-marketing-system/) - [> Project Management Consulting](https://www.comosoft.us/lago/software-solutions/software-implementation-project-management-consulting/) - [> Database Admin Services](https://www.comosoft.us/lago/software-solutions/database-administration-services/) - [> What is a PIM system?](https://www.comosoft.us/faqs/what-is-a-pim-system/) - [> What is a DAM system?](https://www.comosoft.us/faqs/what-is-a-dam-system/) - [Production Capabilities](Javascript:void(0);) - [> Catalog Design](https://www.comosoft.us/lago/production/catalog/) - [> Circular Production Software](https://www.comosoft.us/lago/production/circular-flyers/) - [> Collaborative Workflow](https://www.comosoft.us/lago/production/collaborative-workflow/) - [> Proofing & Approval Management](https://www.comosoft.us/lago/production/proofing-approval-management/) - [> Versioning Optimization](https://www.comosoft.us/lago/production/versioning-optimization/) - [> Print Publishing Management Software](https://www.comosoft.us/lago/production/print-publishing/) - [> Digital Publishing Management Software](https://www.comosoft.us/lago/production/digital-publishing/) - [Industries](Javascript:void(0);) - [> Supermarket & Grocery Stores](https://www.comosoft.us/industries/supermarket-grocery-stores/) - [> Retail Stores](https://www.comosoft.us/industries/retail/) - [> Fashion & Lifestyle](https://www.comosoft.us/industries/fashion-lifestyle/) - [> Advertising Marketing Agencies](https://www.comosoft.us/industries/advertising-marketing-agencies/) - [> B2B Marketing](https://www.comosoft.us/industries/b2b-marketing/) - [> Manufacturing & Industrial Supply](https://www.comosoft.us/industries/manufacturing-industrial-supply/) © Comosoft | [Enterprise Multichannel Marketing Solution for Print & Digital Production](https://www.comosoft.com/) | [LAGO](https://www.comosoft.com/lago/) | [Privacy Policy](https://www.comosoft.com/privacy-policy/) | [Cookie Policy](https://www.comosoft.com/cookie-policy/) | [Terms of Use](https://www.comosoft.com/terms-of-use/) | [Contact Us](https://www.comosoft.com/contact/) - - - -