--- title: Lowe's/PureRED LAGO Multichannel Software Case Study description: Lowes & PureRED uses LAGO to reel in control of thousands of SKUs and automate the creation of regional inserts and catalogs for multichannel distribution. image: https://lp.comosoft.us/hubfs/lowes-phone.png --- - [Company](https://www.comosoft.us/company/) - [About Comosoft](https://www.comosoft.us/company/about-comosoft/) - [Customers](https://www.comosoft.us/company/#customers) - [Partners](https://www.comosoft.us/company/partners/) - [Group](https://www.comosoft.us/company/group/) - [Careers](https://www.comosoft.us/company/careers/) - [Customer Area](https://www.comosoft.com/support/) - [Help Desk](https://jira.comosoft.com/) - Regions - [English - UK](https://comosoft.eu) - [Deutsch](https://comosoft.eu/de) - [Français](https://comosoft.eu/fr) - [Español](https://comosoft.us/lat) [![Comosoft](https://lp.comosoft.us/hubfs/Comosoft_June2019/Images/comosoft-logo.svg)](https://www.comosoft.us/) - [LAGO](https://www.comosoft.us/lago/) - [Software Solutions](https://www.comosoft.us/lago/software-solutions/) - [PIM System](https://www.comosoft.us/lago/software-solutions/product-information-management-system/) - [DAM System](https://www.comosoft.us/lago/software-solutions/digital-asset-management-system/) - [DIM System](https://www.comosoft.us/lago/software-solutions/direct-individualized-marketing-system/) - [Project Consulting](https://www.comosoft.us/lago/software-solutions/software-implementation-project-management-consulting/) - [Database Administration Services](https://www.comosoft.us/lago/software-solutions/database-administration-services/) - [Features](https://www.comosoft.us/lago/production/) - [Collaborative Workflow](https://www.comosoft.us/lago/production/collaborative-workflow/) - [Proofing & Approval Management](https://www.comosoft.us/lago/production/proofing-approval-management/) - [Versioning Optimization](https://www.comosoft.us/lago/production/versioning-optimization/) - [Print Publishing](https://www.comosoft.us/lago/production/print-publishing/) - [Digital Publishing](https://www.comosoft.us/lago/production/digital-publishing/) - [Catalogs](https://www.comosoft.us/lago/production/catalog/) - [Circular Flyers](https://www.comosoft.us/lago/production/circular-flyers/) - [Industries](https://www.comosoft.us/industries/) - [Supermarket & Grocery Stores](https://www.comosoft.us/industries/supermarket-grocery-stores/) - [Retail](http://www.comosoft.us/industries/retail/) - [B2B Marketing](http://www.comosoft.us/industries/b2b-marketing/) - [Fashion & Lifestyle](http://www.comosoft.us/industries/fashion-lifestyle/) - [Advertising Marketing Agencies](https://www.comosoft.us/industries/advertising-marketing-agencies/) - [Manufacturing & Industrial](http://www.comosoft.us/industries/manufacturing-industrial-supply/) - [Customers](https://www.comosoft.us/company/#customers) - [Resources](https://www.comosoft.us/lago/resources/) - [Blog](https://www.comosoft.us/category/blog/) - [Contact](https://www.comosoft.us/contact/) - [Locations](https://www.comosoft.us/contact/#locations) - [Support](https://www.comosoft.us/contact/#support) - [Search](JavaScript:Void(0);) - [LAGO](https://www.comosoft.us/lago/) - [Software & Solutions](https://www.comosoft.us/lago/software-solutions/) - [PIM Software](https://www.comosoft.us/lago/software-solutions/product-information-management-system/) - [DAM Software](https://www.comosoft.us/lago/software-solutions/digital-asset-management-system/) - [DIM Software](https://www.comosoft.us/lago/software-solutions/direct-individualized-marketing-system/) - [Custom Software Development](https://www.comosoft.us/lago/software-solutions/custom-software-development/) - [Project Consulting](https://www.comosoft.us/lago/software-solutions/software-implementation-project-management-consulting/) - [Database Administration Services](https://www.comosoft.us/lago/software-solutions/database-administration-services/) - [Production Capabilities](https://www.comosoft.us/lago/production/) - [Collaborative Workflow](https://www.comosoft.us/lago/production/collaborative-workflow/) - [Proofing & Approval Management](https://www.comosoft.us/lago/production/proofing-approval-management/) - [Versioning Optimization](https://www.comosoft.us/lago/production/versioning-optimization/) - [Print Publishing](https://www.comosoft.us/lago/production/print-publishing/) - [Digital Publishing](https://www.comosoft.us/lago/production/digital-publishing/) - [Catalog](https://www.comosoft.us/lago/production/catalog/) - [Circular Flyers](https://www.comosoft.us/lago/production/circular-flyers/) - [Industries](https://www.comosoft.us/industries/) - [Advertising Marketing Agencies](https://www.comosoft.us/industries/advertising-marketing-agencies/) - [Supermarket & Grocery Stores](https://www.comosoft.us/industries/supermarket-grocery-stores/) - [Retail](https://www.comosoft.us/industries/retail/) - [Fashion & Lifestyle](https://www.comosoft.us/industries/fashion-lifestyle/) - [B2B Marketing](https://www.comosoft.us/industries/b2b-marketing/) - [Manufacturing & Industrial](https://www.comosoft.us/industries/manufacturing-industrial-supply/) - [Resources](https://www.comosoft.us/lago/resources/) - [Company](https://www.comosoft.us/company/) - [About Comosoft](https://www.comosoft.us/company/about-comosoft/) - [Customers](https://www.comosoft.us/company/#customers) - [Partners](https://www.comosoft.us/company/partners/) - [Group](https://www.comosoft.us/company/group/) - [Careers](https://www.comosoft.us/company/careers/) - [Contact](https://www.comosoft.us/contact/) - [Locations](https://www.comosoft.us/contact/#locations) - [Support](https://www.comosoft.us/contact/#support) - [CUSTOMER AREA](https://www.comosoft.com/support/) - [HELPDESK](https://jira.comosoft.com/) - REGIONS - [English - UK](https://www.comosoft.com/eu/de/) - [Deutsch](https://www.comosoft.com/eu/de/) - [Français](https://www.comosoft.com/eu/fr/) - [Español](https://www.comosoft.us/lat) - [Search](JavaScript:Void(0);) # Lowe's/PureRED Case Study ![Lowes_logo_pms_280](https://lp.comosoft.us/hs-fs/hubfs/Lowes_logo_pms_280.jpg?width=300&name=Lowes_logo_pms_280.jpg) ## About Lowe's Founded in 1921, home improvement chain Lowe’s has become a Fortune 50 retailer, with over 2,000 locations and 300,000-plus employees worldwide. For virtually any type of building, repair or renovation project, Lowe’s has an impressive array of products at affordable prices. **[Download the Full Case Study](https://lp.comosoft.us/lowes-purered-case-study#download)**   The Challenge![lowes-3-up](https://lp.comosoft.us/hs-fs/hubfs/lowes-3-up.png?width=553&name=lowes-3-up.png) With over 2,000 locations and 300,000- plus employees worldwide, the Fortune 50 retailer produces retail circulars as a major component of Lowe’s in-store marketing strategy. Each retail circular is a combination of good design, a consistent brand image, and creating eye-catching descriptions of products on sale. Comprised of over 400,000 unique SKUs available in store and online, it’s no small task to create the [multiple versions](https://www.comosoft.us/lago/production/versioning-optimization/) of circulars need to drive increased customer traffic. Each of the 9,000 brands with products sold by Lowe’s provide an [enormous amount of data](https://www.comosoft.us/blog/pim-point-accuracy/), totaling over 6 million images, logos, text descriptions and other business-critical information.   ## Solution: Partnering with PureRED ![Pure-Red-ITG-NEW](https://lp.comosoft.us/hs-fs/hubfs/Pure-Red-ITG-NEW.png?width=154&height=200&name=Pure-Red-ITG-NEW.png) **PureRED, now [Inspired Thinking Group](https://inspiredthinking.group/) (ITG),**  teamed up with Comosoft to tackle the challenges facing Lowe’s. Comosoft had created a remarkable solution for [retailers](https://www.comosoft.us/industries/retail/) and catalogers—the [LAGO platform](https://www.comosoft.us/lago/). By integrating data from [PIM systems](https://www.comosoft.us/lago/software-solutions/product-information-management-system/) with related [DAM system](https://www.comosoft.us/lago/software-solutions/digital-asset-management-system/) and marketing planning data, LAGO provides a level of automation for complex [printed catalogs](https://www.comosoft.us/lago/production/catalog/), inserts, and [circulars](https://www.comosoft.us/lago/production/circular-flyers/). Fortunately, Comosoft and PureRED have a long and successful history working with legacy systems. Some of LAGO’s out-of-the-box features could be used immediately, but due to pricing complexities at Lowe’s, a new module had to be developed to accommodate the pricing process. After a thorough analysis, Comosoft was able to bridge multiple data sources to create an efficient, significantly improved [workflow](https://www.comosoft.us/lago/production/collaborative-workflow/).   ## ![lowes-phone](https://lp.comosoft.us/hs-fs/hubfs/lowes-phone.png?width=145&name=lowes-phone.png)Outcome Another significant benefit of the PureRED/LAGO relationship—besides the efficient production of printed circulars—is that retail platform developer **Flipp** uses this data to populate the weekly section of the Lowe’s mobile app for iOS and Android. The LAGO-customized modules enhance Lowe’s IT process in other ways. Using custom calculators, PureRED team members not only build each event and the multiple versions involved, but also prepare individual items for final pricing, ensuring the correct price from Lowe’s mainframe is reflected on the final page. *Photos courtesy of [Lowes](https://www.lowes.com/)* | **“LAGO has many additional features that could benefit both PureRED and Lowe’s. We're excited about the opportunities ahead.”** - Butler Burdine, PureRED Managing Director | | --- | ### This is only a fraction of how Comosoft LAGO has maximized the efficiency and effectiveness of Lowe's retail marketing operations.    ### Download the Full Lowe's Case Study #### [![comosoft-lago-catalog-design-management-software-solutions-logo@2x](https://lp.comosoft.us/hs-fs/hubfs/comosoft-lago-catalog-design-management-software-solutions-logo@2x.png?width=600&name=comosoft-lago-catalog-design-management-software-solutions-logo@2x.png)](https://www.comosoft.com/) Comosoft’s [LAGO](https://www.comosoft.us/lago/) software is a fully integrated [DAM](https://www.comosoft.us/lago/software-solutions/digital-asset-management-system/) & [PIM system](https://www.comosoft.us/lago/software-solutions/product-information-management-system/) that allows you to [automate production workflow](https://www.comosoft.us/lago/production/collaborative-workflow/) and [version control](https://www.comosoft.us/lago/production/versioning-optimization/) of [print](https://www.comosoft.us/lago/production/print-publishing/) & [digital catalog publishing](https://www.comosoft.us/lago/production/digital-publishing/). [Request a LAGO Demo](https://lp.comosoft.us/book-a-demo) #### **Comosoft Inc.** 7250 Dallas Parkway #400 Plano, Texas 75024 [+1 469-633-1650](tel:1-469-633-1650) [US Website](https://www.comosoft.us/) #### **Comosoft GmbH** Kleine Bahnstraße 10 22525 Hamburg, Germany [+49 (0)40 853318-0](tel:+49-0-40-853318-0) [EU Website](https://www.comosoft.eu/) #### **Comosoft Technology Spain** Vortex Centro C/ Sorní 12 – entresuelo, 46004 Valencia, Spain [+34 960 1309 18](tel:+34-960-1309-18) [ES Website](https://www.comosoft.eu/es/) - [Lago Software](Javascript:void(0);) - [> PIM Software](https://www.comosoft.us/lago/software-solutions/product-information-management-system/) - [> MAM | DAM System](https://www.comosoft.us/lago/software-solutions/digital-asset-management-system/) - [> DIM System](https://www.comosoft.us/lago/software-solutions/direct-individualized-marketing-system/) - [> Project Management Consulting](https://www.comosoft.us/lago/software-solutions/software-implementation-project-management-consulting/) - [> Database Admin Services](https://www.comosoft.us/lago/software-solutions/database-administration-services/) - [> What is a PIM system?](https://www.comosoft.us/faqs/what-is-a-pim-system/) - [> What is a DAM system?](https://www.comosoft.us/faqs/what-is-a-dam-system/) - [Production Capabilities](Javascript:void(0);) - [> Catalog Design](https://www.comosoft.us/lago/production/catalog/) - [> Circular Production Software](https://www.comosoft.us/lago/production/circular-flyers/) - [> Collaborative Workflow](https://www.comosoft.us/lago/production/collaborative-workflow/) - [> Proofing & Approval Management](https://www.comosoft.us/lago/production/proofing-approval-management/) - [> Versioning Optimization](https://www.comosoft.us/lago/production/versioning-optimization/) - [> Print Publishing Management Software](https://www.comosoft.us/lago/production/print-publishing/) - [> Digital Publishing Management Software](https://www.comosoft.us/lago/production/digital-publishing/) - [Industries](Javascript:void(0);) - [> Supermarket & Grocery Stores](https://www.comosoft.us/industries/supermarket-grocery-stores/) - [> Retail Stores](https://www.comosoft.us/industries/retail/) - [> Fashion & Lifestyle](https://www.comosoft.us/industries/fashion-lifestyle/) - [> Advertising Marketing Agencies](https://www.comosoft.us/industries/advertising-marketing-agencies/) - [> B2B Marketing](https://www.comosoft.us/industries/b2b-marketing/) - [> Manufacturing & Industrial Supply](https://www.comosoft.us/industries/manufacturing-industrial-supply/) © Comosoft | [Enterprise Multichannel Marketing Solution for Print & Digital Production](https://www.comosoft.com/) | [LAGO](https://www.comosoft.com/lago/) | [Privacy Policy](https://www.comosoft.com/privacy-policy/) | [Cookie Policy](https://www.comosoft.com/cookie-policy/) | [Terms of Use](https://www.comosoft.com/terms-of-use/) | [Contact Us](https://www.comosoft.com/contact/) - - - -